About Us & Our Products

ABOUT US AND OUR "WHY"

AERIN JEWEL accessories are designed to ILLUMINATE YOUR INNER SPARKLE! 

We design and make all of our accessories based in 3 principles:

1) The Love Of Sparkle: If it doesn't sparkle, we don't do it. 

2) Self Love: It has to make you feel good to wear it. 

3) Love of High Quality Components: No cheap imitations or cutting corners.

The idea for AERIN JEWEL was conceived when we found consumers were being bombarded with profoundly low quality and cheap sparkle products, primarily with masks and mask necklaces during the height of COVID-19 in 2020.  At a time when people were primarily wearing loungewear, makeup was optional (except on Zoom) and taking care of your appearance wasn't a priority.  We wanted to feel good!  Paper masks just made us feel lousy and sickly and cheap rhinestones made us feel almost just as lousy.  We developed the mantra: "Friends don't let friends wear paper masks (or cheap rhinestones)!" 

So, we decided to embellish a fabric mask with Swarovski crystals and when people went crazy from them, we knew we were on to something.

Our masks serve both functional and aesthetic purposes.  Obviously masks are becoming a societal norm and reusable fabric masks reduce waste by not using paper mask.  Fabric masks overall just look A LOT better than paper masks.  But most importantly for us, fabric masks and our masks in particular, just make you FEEL BETTER.  IT makes you sparkle from the inside, out.  And we can always use a little sparkle.    

Soon, we added mask necklaces.  Truthfully, at first we thought the concept of mask necklaces was a little silly. But then we made one.  We wore it.  And it was life changing!  No more losing masks or worrying that the surfaces we placed them on were dirty.  And then we just had to add jewelry, because simply, we had to complete the outfit!  And AERIN JEWEL was born.....

All designed and assembled in New York, USA.